Google Ads Management in Lahore
Ads buy you clicks. What happens after the click decides whether you make money. We work on both, and we refuse to run the first without fixing the second.
- Search campaigns
- Landing pages
- Conversion tracking
- Remarketing
We will not run ads into a broken page
It is the fastest way to waste a budget, and it is what most agencies do because campaign setup is easier to sell than page work.
If the landing page loads in nine seconds, buries the price, has no clear action and does not answer the question the searcher typed, the campaign cannot rescue it. You will pay for every one of those clicks.
What we check before spending anything
- Does the page match the search intent it is being bought for — not approximately, exactly?
- Is the primary action obvious within one screen on a phone?
- Does the page load fast enough on mobile data that people stay?
- Is conversion tracking installed and verified, so results can be measured at all?
- Is there a process on your side to answer an enquiry within the hour?
That last one is not a technicality. Paid leads go cold faster than organic ones, because the same person clicked three ads.
The honest version
Sometimes the right advice is not to run ads yet. If your conversion rate is broken, ads multiply the leak. Fix the page first, then buy traffic for it — the same budget produces a completely different outcome.
What management actually means
Keyword and intent research
Which searches indicate someone ready to buy, which indicate someone researching, and which are noise you should exclude before spending a rupee on them.
Campaign structure
Tight ad groups so the ad matches the search and the landing page matches the ad. Relevance is the cheapest way to lower cost per click.
Negative keywords
The unglamorous, continuous work of excluding searches that will never convert. This is where most wasted spend actually lives.
Landing pages
Built for the campaign, not repurposed from the site. One intent, one message, one action.
Conversion tracking
Calls, forms, WhatsApp clicks and purchases, tracked properly so you can compare cost per lead across campaigns and mean it.
Reporting on money
Cost per qualified lead and cost per sale — not impressions, not click-through rate, not a screenshot of a dashboard.
What to expect from a spend level
| Monthly ad spend | Realistic expectation | Where it fits |
|---|---|---|
| Under PKR 50k | One tight campaign on your highest-intent terms only | Testing whether paid search works for your category at all |
| PKR 50k – 150k | Several campaigns, meaningful data within weeks, steady optimisation | Most local service businesses in Lahore |
| PKR 150k – 400k | Search plus remarketing, multiple landing pages, tested creative | Businesses where paid search is a primary channel |
| PKR 400k+ | Full funnel, multiple products or areas, dedicated pages per segment | E-commerce and multi-location operations |
Management fee is separate from ad spend and is quoted on scope. We do not take a percentage of spend — it creates an incentive to spend more rather than better.
Which one you need
Google Ads makes sense when
- You need enquiries this month, not in six.
- You are testing whether a new service or city has demand before investing in content.
- Your margins support a paid cost per acquisition.
- There is a clear high-intent search — someone typing the thing you sell with buying language attached.
SEO makes sense when
- You can wait three to six months for compounding results.
- Your category has real informational demand you can answer credibly.
- You want traffic that does not stop the day you stop paying.
- Paid costs in your category have risen past what the margin supports.
Most businesses should do both, in that order: ads to learn what converts, SEO to own it. See our SEO service.
FAQs
What is a realistic cost per lead in Lahore?
It varies enormously by category — a competitive legal or property term costs many times what a niche service does. We establish a baseline in the first month and optimise from a real number rather than a promised one.
Do you charge a percentage of ad spend?
No. A flat management fee, because a percentage rewards us for spending more rather than spending better.
Who owns the ad account?
You do. It is created under your business, and you keep full access and all historical data — which matters if you ever change agency.
Can you fix an account someone else ran?
Yes, and we start with an audit: wasted spend, missing negatives, broken tracking, and whether the historical data is trustworthy enough to build on.
Do you run Meta ads too?
We focus on Google search intent, and we work alongside social campaigns as part of a wider growth plan. For creative-led social we bring in our branding and content team.
Tell us what you're trying to build.
We'll reply with next steps, a rough timeline, and a straight answer on fit — no sales runaround.